The ski season has quietly drawn to a close, but this winter, the excitement on the snow – covered slopes wasn’t just for skiing enthusiasts. Throughout the ski season, the demand for ski – related products exploded like an avalanche. Now, let’s take a look back at the top – trending products, videos, and shopping influencers on TikTok during this ski season (from October 1, 2024, to January 31, 2025) and discover the business – boosting secrets that could skyrocket your sales next year!
The Best Selling Products for the Ski Season
In the product sales rankings, a ‘Bonnet Hats’ took the top spot in terms of sales. This hat is mainly promoted for use in outdoor sports and skiing scenarios. With a super – cost – effective price of $3.46 per piece, it achieved a high sales volume of 91.51K with relatively little promotion, and its GMV exceeded $2051.72K. The data is truly remarkable.
The second – ranked MAGCOMSEN Men’s Winter Waterproof Coats are also not to be underestimated. Its pricing ($42 – $52.19) is the highest among the top 5 products. However, by correctly choosing the promotion form of ecommerce lives and immersively explaining every detail and advantage of the product to consumers, it achieved a GMV of $1367.62K.
Top 5 LIVEs in terms of GMV for MAGCOMSEN Men’s Winter Waterproof Coats
The Best Selling Shoppable Videos for the Ski Season
Isabela Barbosa’s video topped the list of shoppable videos. In the video, she shared and showcased a series of essential and useful ski gear, from leggings, gloves, masks to earphones. The Estimated GMV reached as high as $21.86K, and the video’s product – promoting and selling effect was remarkable.
Jenna’s video was also outstanding. By demonstrating a 3-in-1 Beanie Hat, she skillfully combined warmth, wind-proofing, and fashion elements. With an estimated GMV of $13.98K, it provided the audience with a practical and stylish winter outdoor outfit solution.
The Best Selling Creators for the Ski Season
Affiliate marketing is one of the most important promotion sales methods on TikTok.
During the ski season, although PapeAB only had 28.9K followers, his product – selling performance was amazing. He sold a total of 3 types of products related to the “ski season”, with an Estimated GMV as high as $290.41K, and the conversion rate was astonishing.
Highland Fashion is a creator who mainly focuses on LIVE shopping. In his 24 ecommerce LIVEs sessions, he sold a total of $70.80K GMV of products related to the “ski season”. His number of LIVEs sessions and followers are much less than those of Sam.seller and Fashion Greenwood, but their GMVs are not very different, proving his influence in the ski season product selling field with his strength.
In the sales boom of the TikTok ski season, there are many techniques that can help boost sales performance:
- Product Selection and Pricing: Select cost – effective products. For example, the Bonnet Hats at $3.46 per piece reaped high sales and high GMV with its price advantage. For products with relatively high prices like MAGCOMSEN Men’s Winter Waterproof Coats, as long as the quality is excellent, they can also achieve good results through precise promotion. Pricing requires considering factors such as cost, competitor prices, and the spending power of the target audience to find the best balance.
- Promotion Form Selection: Use ecommerce lives for immersive product explanations. Just like MAGCOMSEN Men’s Winter Waterproof Coats, by showing product details and advantages in detail through this form, it attracts consumers to buy. In addition, various forms such as popular topic tags and cooperative promotions can also be combined to expand product exposure.
- Influencer Marketing: Collaborate with powerful product – promoting influencers. For example, Isabela Barbosa’s video sharing of essential ski gear had an Estimated GMV as high as $21.86K. Even influencers with relatively few followers, such as PapeAB (with 28.9K followers), as long as the product selection is accurate and the promotion is effective, can create amazing conversion rates. He sold 3 types of ski – season – related products with an Estimated GMV of $290.41K.
- Content Creation: Create attractive video content. For example, Jenna’s demonstration of the 3 – in – 1 Beanie Hat, which combined warmth, wind – proofing, and fashion elements, provided a practical outfit solution for the audience and achieved an estimated GMV of $13.98K. The content should focus on practicality, and uniqueness, grasping consumers’ pain points and needs.
- Live – Streaming Sales Strategies: Like Highland Fashion, who sold $70.80K worth of ski – season – related products through 24 live – streaming sessions. When conducting live – streaming sales, pay attention to interaction, answer audience questions in a timely manner, and create a purchasing atmosphere to enhance the sales effect.
Interested in digging deeper into TikTok e-commerce marketing and sales? Learn how with a personalized demo of the GlodaStory Insight.
