The social media metrics to track in 2024 (and why)

It’s no secret influencers have transformed modern marketing. According to our 2024 Influencer Marketing Report, 86% of consumers make a purchase inspired by an influencer at least once a year, and 49% buy things at least once a month thanks to influencer posts.

 Influencer marketing helps brands tap into niche audiences, more so than traditional media and advertising. Plus, they can reach highly segmented markets based on influencer demographics and interests. It’s also ideal for brands who can’t afford celebrities to endorse their products but can partner with micro-influencers with a close-knit audience that trusts them. 

It’s no secret influencers have transformed modern marketing. According to our 2024 Influencer Marketing Report, 86% of consumers make a purchase inspired by an influencer at least once a year, and 49% buy things at least once a month thanks to influencer posts.

 Influencer marketing helps brands tap into niche audiences, more so than traditional media and advertising. Plus, they can reach highly segmented markets based on influencer demographics and interests. It’s also ideal for brands who can’t afford celebrities to endorse their products but can partner with micro-influencers with a close-knit audience that trusts them.